- Published on Thursday, 12 April 2012 15:16
About Sakshi TV
Change is the new word for undying hope and faith across the globe. So is the case with the ever dynamic media industry of India. Leading media conglomerate with an established print presence – Sakshi group of Andhra Pradesh is bringing to the world its first ever complete end to end HI–DEFINITION news & current affairs channel.
The channel has some more firsts to its credit that include:
*First channel to deploy Hi–Definition DSNG Vans.
*First channel to have a fleet of DSNG Vans spread across the length and breadth
of the country.
*First channel to have a team of talented people from varied cultures and backgrounds.
*First channel with the most advanced studio facility.
Part of the Sakshi stable, this horse is all ready to come out as a winner. We have pledged to give the viewer a very high quality viewing of news events even from the remotest parts of the state. Under the efficient guidance and support of Mediaguru, leading media consultants of South Asia the channel strategize, planned and deployed the state of the art technology for acquisition, production and post production facility. The channel is also be using the fiber network to get HD contribution feeds from 30 Bureaus.
To begin with, the transmission is in standard definition to have compatibility with the current home receivers but will soon switch over to simulcast HD and SD transmission as more and more homes switch over to HD Television sets and various delivery platforms like DTH operators and MSO’s are ready to carry HD channel.
Taking our love for quality a little further, Sakshi got all its on air identities including the channel logo and branding from Red Bee (the firm that designed BBC station id and channel branding). Also, the sets and studio designing was done by Broadcast Design International – aka BDI (the firm that designed the sets for Aljazeera, Dubai tv, times now etc).